What is the difference between SEO, SEM, and SMM?

What is SEM?

SEM stands for Search Engine Marketing”. It’s a paid search tool. The foremost normally known and paid search tool is Google Adword. SEM is the power of the Search Engine like Google can reach all customers at the time and proper place.

Some most popular social networks also provide ads services like Facebook, Twitter Instagram, and LinkedIn. SMM is one of the best ways to improve your business online to compete with the competitor and also you can promote the product.

As a Marketer, Make sure to create excellent campaigns and track your results. Advertisers set a particular budget for campaigns. It’s an easy way you can use to get your website on the top result in SERP.

What is SEO?

SEO stands for Search Engine Optimization. This is manually used techniques to improve your website and process of increasing website traffic by organic search.

SEO is formed from multiple different components, and knowing what they're and the way they work is vital to understanding why SEO is therefore necessary. In short, SEO is critical as a result of it makes your web site a lot of visible, which means that additional traffic and additional opportunities to convert prospects into customers.

Type of SEO

• White Hat SEO
• Black Hat SEO

Black Hat SEO
Black Hat SEO against Search engine guidelines. Which is rank your website fast according to White Hat SEO. These techniques used by black hat SEO Keyword Stuffing, Clocking, and create duplicate websites.

White Hat SEO
On the other hand, White Hat SEO opposite of Black Hat SEO. It’s techniques completely follow search engine guidelines and also called Ethical SEO.

Types of White Hat SEO

• On-Page SEO
• Off-Page SEO

On-Page which is control own website and change anything that you want. In additionally On-page help to understand search engine your website better from others. Some of the On-page activities

1. Optimize Site Structure
2. SEO friendly Content
3. Keywords Density
4. Website Optimization
5. Responsiveness

Best User Experience

1. Remove 404 errors
2. No JavaScript conflicts
3. All links should work

Target Keywords

1. Analyze targeting Keywords for each page.
2. Select Keywords

Optimize Shopify Products Pages

1. Check Products should be added according to categories
2. Products description, naming, links, etc should work fine.

Off-Page controls your website from offside. Off-page is another process to improve your rank through a backlink. It’s also called External Link Building. Which use some activities is here:

Build Links to Your Store

1. 2.0 web submission.
2. Create product links in 3rd party websites.

Content Marketing For Hike

1. Write blogs and publish them on our website.
2. Write blogs and publish on 3rd party websites.
3. List blogs on the websites which are having high domain authority.
4. Add our website links to the content of the blog.

What is SMM?

SMM stands for Social Media Marketing which is to use our product or website on social media sites. Today is a great opportunity to attract an audience and sell the product which has and also increases traffic on the website. The goal of SMM is to provide content that users can share with their social works to help the company reach the entire broad and unveiled customer.